The 28th Annual Qualitative Analysis Conference: Contemporary Issues in Qualitative Research

Wilfrid Laurier University, Brantford [campus map]

Carnegie Building, 73 George Street [google map]

Brantford, Ontario, Canada

May 12 to 14, 2011

 

Abstract Submissions: www.qualitatives.ca/submit-abstract

Abstract Submission Deadline: Tuesday, March 1, 2011

The goal of the 2011 Qualitative Analysis Conference is to explore methodological, theoretical and substantive issues in qualitative research.  This year’s conference aims to examine and celebrate the utility of qualitative inquiry while also highlighting the interdisciplinary nature of qualitative research.  Qualitative methodology continues to advance and be employed in new ways, and in disciplines more traditionally accustomed to quantitative analysis.  With the increasing use of qualitative methodology, and its application in new empirical settings and theoretical landscapes, what methodological challenges and advances are being faced by researchers and what gains are being achieved?

 

To this end, our conference welcomes theoretical, empirical, and methodological papers from both novice and veteran scholars, as they address the following topics:

• Debating Standards in Qualitative Research
• The Use of Technology in Qualitative Research
• Emotionality and Emotional Labour in the Field
• Reflexivity and Theory in Qualitative Inquiry
• Ethical Regulations and Ethical Boundaries
• Team-Based Qualitative Research

If your paper does not fit into these categories, but is related to interpretivist scholarship, or ethnographic, qualitative research in some way, we still very much encourage you to send in an abstract.  With enough submissions on one area, we can develop new themes as appropriate.

Keynote Address: We are pleased to announce that Peter and Patti Adler, recent recipients of the SSSI's George Herbert Mead Award for Lifetime Achievement, will be presenting the keynote address.

Featured Speakers: We are pleased to announce that Adele Clarke, Andrea Doucet, Christine Hine, and Robert Prus will be attending the conference as featured speakers.

A Special Issue of Qualitative Sociology Review will be devoted to publishing some of the best papers presented at the conference.  More details to follow.

Journal Editors: Krzysztof Konecki (Qualitative Sociology Review), Larry Nichols (The American Sociologist), Brian Donovan (The Sociological Quarterly), Jeff Ferrell (Crime, Media, Culture), and Adele Clarke (BioSocieties) will be representing their respective journals at the conference.

Panel on Funding Qualitative Research: Alan Pepé (SSHRC Program Officer), Michael Atkinson (SSHRC award & grant recipient & reviewer), Ivy Bourgeault (CIHR - Institute of Health Services & Policy Research, CIHR Chair in Health Human Resource Policy), Margaret Denton (Chair, CIHR - Institute on Aging & grant recipient), and Mark Pogrebin (International and NIJ funding experience).

Wilfrid Laurier University's Brantford campus is located in Brantford, Ontario, about an hour's drive from Toronto.

http://www.qualitatives.ca/

New EU Kids Online report released 13/01/2011

EU Kids Online II runs from 2009-2011. Risks and safety on the internet: The perspective of European children.

Children need more help to block online threats says European internet study coordinated by Professor Sonia Livingstone from the LSE (London School of Economics), 'Parents and the online industry have taken some good first steps to make the internet a safer place for children but they could both do much more.' See EU Kids Online reports initial findings from the EU Kids Online II survey of 9-16 year olds and their parents which are available at: http://www2.lse.ac.uk/media@lse/research/EUKidsOnline/Home.aspx.

Posted by Maria Collier de Mendonça

Linking the social to the physical - debating the role of architecture in the contemporary city

David Adjaye, Ricky Burdett, Craig Calhoun, Saskia Sassen, and Richard Sennett | Linking the Social to the Physical This event is open to the public with photo ID.

Dec 1, 2010 5:30 PM - 8:00 PM
20 Cooper Square, New York, NY 10003

This event will bring together noted urban theorists, scholars, and architects to debate the role of architecture in contemporary cities.

The event will begin at 5:30 on the 5th floor of 20 Cooper Square with a reception. At 6:30, we will move to the 7th floor where Ricky Burdett, on the occasion of his appointment as the newest Global Distinguished Professor at NYU, will deliver a keynote lecture, followed by a panel discussion.

Lecture
Ricky Burdett, NYU Global Distinguished Professor and Professor of Urban Studies at the London School of Economics

Panel Discussion
David Adjaye, Principle of Adjaye Associates
Richard Sennett, University Professor of the Humanities, NYU
Saskia Sassen, Co-Director, Committee on Global Thought, Columbia

Please note that Rafael Vinoly will unfortunately be unable to join in the panel discussion as previously announced

Chair
Craig Calhoun, Director, Institute for Public Knowledge, NYU

MORE INFORMATION AT THE LINK http://www.nyu.edu/ipk/events/141

About John Berger

Let´s meet John Berger's work at the link http://www.johnberger.org.
According to this website, "John Berger is a storyteller, essayist, novelist, screenwriter, dramatist and critic, whose body of work embodies his concern for, in Geoff Dyer's words, "the enduring mystery of great art and the lived experience of the oppressed."
He is one of the most internationally influential writers of the last fifty years, who has explored the relationships between the individual and society, culture and politics and experience and expression in a series of novels, bookworks, essays, plays, films, photographic collaborations and performances, unmatched in their diversity, ambition and reach. His television series and book Ways of Seeing revolutionised the way that Fine Art is read and understood, while his engagement with European peasantry and migration in the fiction trilogy Into Their Labours and A Seventh Man stand as models of empathy and insight.
Central to Berger’s creative identity is the idea of collaboration, with people, places and communities as much as with other writers and thinkers. Democratic and open exchange is embedded into his project, and among those artists with whom he has worked are some of the most imaginative in their fields - theatre director Simon McBurney of Complicite, the late artist Juan Munoz, photographer Jean Mohr, composer Gavin Bryars and film-makers Mike Dibb, Alain Tanner and Timothy Neat.
Due to the range of his work in all media, the totality of John Berger’s achievement is often overlooked. His internationalist perspective, and refusal to be contained within narrow definitions of what might constitute the life of a writer, has meant that few perhaps have encountered the full body of work. Here Is Where We Meet intends to place this unique oeuvre in context, and through it to consider what it means to be a committed artist in a rapidly changing and challenging period of our history".

Veja apresentação da Razorfish sobre a nova classe média na internet!

A Razorfish, uma das principais agências de publicidade digital dos Estados Unidos que inaugurou recentemente seu escritório brasileiro, lançou uma pesquisa muito interessante sobre o comportamento dos internautas da classe média ascendente na América Latina (Brasil, México e Argentina).
Esta pesquisa foi financiada pelo Portal Terra, um dos clientes da Razorfish e sua apresentação de resultados (ministrada por Joe Crump, vice-presidente de estratégia e planejamento da Razorfish em Nova York) pode ser acessada através do site da agência ou do link abaixo no slideshare.
Vale a pena conferir!
Ótimo conteúdo para curiosos do mercado e academia ;-)!

LINK SITE RAZORFISH - http://www.razorfish.com
LINK SLIDESHARE APRESENTAÇÃO DA PESQUISA - http://www.slideshare.net/razorfishmarketing/stampede-5566798

CALL FOR PAPERS

Doing Phenomenology: Back To The Things Themselves!


Deadline for submitting a proposal is January 5, 2011

BTTTT! 2011

DOING PHENOMENOLOGY:

BACK TO THE THINGS THEMSELVES!

HOME | WHAT WE WANT | WHAT WE DON'T WANT | THE WORKSHOP | THE DETAILS

As always, BTTTT! is explicitly interested in the application of phenomenology’s insights and the generation of detailed, rigorous, extended descriptions of the lived world, which can be expressed in terms of essences or manifold matrices of meaning.  As always, we are interested in textual exegesis only to the extent that it complements a given description.  As always, our aim is to stay close to the phenomenon itself in order to be faithful to it and describe it vividly to others.  Descriptions may arise from phenomenological reflection broadly construed, so long as the phenomenon remains the chief focus of the paper.

Papers for the 2011 panel should therefore bear these general commitments in mind, but also call attention to the phenomenological method the author has employed in generating his or her description.  This might be done in a variety of ways, but the goal should be to show the audience how a description was generated.  Explications of method should be stated in broad terms, and overly-detailed textual exegesis should be relegated to footnotes or appendices in order to preserve the "flow" of a description.  We are interested in how our panelists have learned from, applied, adjusted, merged, questioned, subverted or otherwise deployed a variety of phenomenological methods in the development of their own phenomenological practice.  Our intention is for these methodological reflections to contribute directly to our half-day workshop, in which we will focus explicitly on participants’ divergent experiences of “doing phenomenology.”  Studies that take up specific perspectives (e.g. ecophenomenology, feminist phenomenology, naturalized phenomenology) or that engage a specific area of phenomenological inquiry (e.g. phenomenology of architecture, media, technology, embodiment, art) are all most welcome, as long as the description remains the chief focus of the paper.  In sum, papers submitted to this panel must contain both:

1. A detailed, rigorous, extended and original description of a phenomenon in the lived world.

2. An explication of the method used to generate this description.

In the spirit of collaborative phenomenology, paper commentators for BTTTT! 2011 will view these descriptions in light of their rigor, originality, and the application of method.  In other words, commentators in this panel will act less as critics of scholarly exegesis and more as collaborators helping to extend, refine and deepen a paper’s description.  Criticisms of textual interpretation are welcome so long as they further the aim of collaborative inquiry into phenomenological method.

http://koukaldr.faculty.udmercy.edu/no.htm

Docentes da ECA publicam livro pioneiro sobre retorno de investimentos em comunicação

Via (usp.br)


Na terça-feira (26), o professor Mitsuru Yanaze, da Escola de Comunicações e Artes (ECA) da USP, vai lançar seu segundo livro, Retorno de Investimentos em Comunicação: Avaliação e Mensuração. Escrito com a colaboração de Otávio Freire, também professor da unidade, e do publicitário Diego Senise, que produziu um trabalho de conclusão do curso sobre o assunto, o livro surgiu a partir de uma pesquisa elaborada pelo Centro de Estudos em Avaliação e Mensuração de Comunicação e Marketing (Ceacom), da ECA. O estudo buscou mapear a forma como 50 grandes corporações lidam com a comunicação, o que inclui desde seu planejamento até os métodos de mensuração utilizados para avaliar os resultados posteriores.


Foram entrevistados cerca de 210 profissionais, numa amostragem que foi além dos gestores que trabalham com a comunicação em si. “Perguntamos para o diretor o que ele espera da comunicação institucional, para o vendedor quais são as expectativas para a comunicação mercadológica. O objetivo foi tentar levantar essas expectativas e como se dá a comunicação, a definição de estratégias, objetivos e metas”, conta o professor Mitsuru.

A partir dessa análise, concluiu-se que ainda são poucas as empresas que pensam a mensuração da comunicação. E quando há iniciativas nesse sentido, elas ficam restritas a um campo específico: por exemplo, uma avaliação de um clipping de assessoria de imprensa, sem considerar a questão de eventos e patrocínio. “As pessoas ficam falando muito em retorno de investimento e poucas estão, na verdade, fazendo alguma coisa concreta. E os que estão, estão fazendo coisas pontuais. Não consideram a comunicação integrada”, constata Mitsuru.

Segundo o professor, existem quatro princípios básicos, apresentados no livro, para se fazer uma mensuração confiável da comunicação: isolá-la e reconhecer seu papel estratégico; conhecer o contexto em que ela se dará; reconhecer que ela tem de ser adequada e utilizar os meios corretos (o que é chamado de Plataforma de Eficiência Eficaz); e, por fim, considerar todas as comunicações e medir o grau de integração entre elas.

“Quando eu começo a juntar essas plataformas para fazer a avaliação desse contexto total e relaciono com resultados obtidos antes, durante e depois da ação de comunicação, certamente eu vou ter condições de avaliar os efeitos da comunicação em relação aos resultados que eu almejo”, afirma.

A publicação
O livro é dividido em três partes. Na primeira, mais voltada à teoria, são apresentadas 15 áreas de mensuração, como publicidade e assessoria de imprensa, e 30 tipos de métricas (meios para se fazer a mensuração), sendo algumas inéditas. A segunda traz uma resenha das principais obras estrangeiras sobre o tema e a terceira, por fim, traz os resultados já mencionados da pesquisa com as corporações.

Realizando pesquisas sobre o tema há dez anos, Mitsuru Yanaze afirma que o livro é uma iniciativa pioneira sobre retorno de investimentos em comunicação no Brasil e, possivelmente, no mundo. “Sem medo de errar, a gente diz que é uma obra inédita. No Brasil, com certeza; e no mundo, a gente duvida que tenha alguma obra com uma abordagem semelhante”, diz.

Apesar disso, o professor destaca que o livro não promete nenhuma “fórmula mágica”, e sim um conjunto de ideias que o profissional precisa conhecer para montar uma boa análise de resultados em comunicação: “Com os conceitos que estamos apresentando, temos certeza de que o profissional consegue montar modelos interessantes para aplicação de acordo com as suas necessidades”.

Paralelamente ao livro, Mitsuru, Otávio e Diego também desenvolvem um blog, oInComMetrics, que foi pensado como uma forma do grupo se manter atualizado com as novas iniciativas em termos de avaliação e mensuração.


Serviço
O livro Retorno de Investimentos em Comunicação: Análise e Mensuração (Difusão Editora, 424 p., R$ 86,00) será lançado na terça-feira (26), às 19 horas, na Faculdade Paulus de Tecnologia e Comunicação (FAPCOM) - Rua Major Maragliano, 191, Vila Mariana, São Paulo.

Na ocasião do lançamento do livro, haverá uma palestra seguida por sessão de autógrafos. As inscrições são gratuitas e limitadas, e podem ser feitas pelo telefone (11) 4227-9400 ou email sara.brito@difusaoeditora.com.br.